Park Place Digital Success Stories
Your Colorado Marketing and SEO Partner
We believe in the power of marketing done right. We don't just tell you what we can do; we show you through the success stories and case studies of businesses just like yours. Here you'll find accounts of how we've helped businesses boost their online visibility, increase their search engine rankings, and drive sales by generating more leads.
Please note that in order to protect the confidentiality of our clients and their proprietary business data, we have changed the company names and removed any identifiable information (where appropriate). All of the data, metrics, and reporting is unchanged.
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The Music School
About
The Music School provides quality music education tailored to the needs of each individual student. The school offers music lessons on a variety of instruments, including piano, violin, guitar, bass, cello, and more. At The Music School lessons are offered to students of all ages, from toddlers to adults. It's never too late to start experiencing the joy of music! The school recently added a summer camp offering for the community and hope to increase enrollment for 2024 summer season.
The Goal
Prior to working with Park Place Digital, The Music School had not worked with a professional agency for marketing or SEO services. All marketing was being done "in house" by the business owner. She expressed the following concerns:
- The Music School was not visible when a customer searched for "piano lessons near me" and number of other critical search terms.
- Competitor schools were outranking her business.
- Local directory business information was out of date.
Our Approach
In partnership with The Music School, we developed a marketing and SEO plan to improve search result rankings, increase website traffic, and boost overall revenue for the business.
- Keyword Research: The Music School wasn't proactively targeting the right keywords to be visible in the search engines. We were able to identify keywords with the right search volume, search intent, and keyword difficulty that made the most sense to target. We then optimized the website thoroughly with these keywords.
- Content Optimization: Once we had identified the keywords to track and target, we optimized the website's core pages. This included updates to meta descriptions, title tags, headings, content, and more.
- Local Listing Management: During the initial site audit, we discovered a number of local directories had the incorrect name, address, and/or phone number (NAP) for The Music School. We worked with these directories to update the information ASAP.
The Results
After the updates and optimizations were made the business website, The Music School saw a great improvement in several KPIs:
- Organic Website Traffic: increase of 800%
- Organic Keywords: increased from 64 to 108
- Tracked Keyword Rankings: 45% of tracked keywords increased in SERP rankings within 1 month
- Local Listing Management: updated the business NAP on 44 local directories
Are you ready to grow your business?
Let's Get To Work
Take the first step and contact us to discuss your marketing and business goals. Send us a message and we will get back to you soon!
Park Place Digital
